A problem-solver, and an analyst by habit — I try to find the pattern before the fix. Six years in digital marketing across Bangladesh's markets, on every side of it: agency, brand, and platform.
The line drifts outward and its nodes grow as scope widens. Each stop carries how I actually landed it — and the raise that came with the move.
Rather than staying in one lane, I've moved through most of the digital-marketing ecosystem — buying media at the agency, owning a brand and its retail P&L, and now working on measurement from the platform side.
Bought the media, built the search & performance strategy, automated the reporting.
Owned the full digital portfolio and eCom P&L — including retail & fashion, front to back.
Now on the partner side at Aleph's Google team, solving measurement for advertisers.
Origins: research & analytics at IUB, and product strategy at a US ad-tech startup (Markopolo AI).
Applications sent each year (bars) against inbound conversations — referrals, intros, offers (line). The two trade places over time.
↑ years I actually switched roles
In 2020 I sent nine applications and switched twice — an internship, then RPSI. From 2023 on, the moves arrived as offers rather than applications: Markopolo and the Banglalink team, then Bata, then Aleph.
This one's really for people just starting out: it shows what steady, dedicated output does over time. Early on you chase the opportunities — but as the work, the results and the network compound, the opportunities start coming to you. That shift is the advantage.
Brand and category experience across the verticals that matter in this market.
The scale I've operated at, the platforms I buy on, and the strategies I run for global brands across South Asian markets.
Managed brand and performance budgets end-to-end — from tiny local accounts to a BDT 3 Billion+ retail quarter.
Day-to-day across measurement, media platforms, and creative production.
Every figure below is pulled directly from the record — not projections.
A selection — the full list runs longer.
Deeper write-ups on the campaigns and tools behind the numbers. New posts are what bring people back.
The thinking behind the Commward Grand Prix campaign — why a tight budget was the advantage, not the constraint.
Read → GrowthWhat doubling a telco app's daily revenue actually took — tracking first, optimisation second.
Read →Got a specific measurement problem, a research proposal, or an idea worth pressure-testing? I'm always up for a quick connect — to brainstorm, or just to discover what each other is working on.
Book a 1:1 →